As social media has changed the way people communicate and interact, it has also made an impact on business. Some of the most successful marketing and brand awareness campaigns have been videos disseminated on social media platforms such as YouTube, Facebook, Vimeo and Instagram.
Companies around the globe have started using videos or vlogs to promote themselves and build brand identity. Not only are videos easily shared, they have a strong overall sensory response and they reach viewers more effectively.
A few of our Questers have been bitten by the video bug, Charles Botensten of Botensten Properties hosts a real estate web series on YouTube, Smart CEO has a full production company and Miami based Dark Cloud Studios produces independent films from shorts to features.
Sometimes it can be challenging to carve out the time needed to plan, shoot and edit the footage needed to produce attractive and compelling videos.
Creating videos is an art form and capturing the exact mood and message that you want to convey takes time, effort and a creative eye, but the results are priceless. To show you how valuable videos are, consider these statistics by Video Brewery.
- 90 percent of online shoppers at a major retailer’s website said they found videos helpful in making shopping and buying decisions
- According to Forbes Insight, 59 percent of senior executives would rather watch video than read text
- 100 million Internet users watch online video each day
- When a video is included in an introductory email, the number of subscriber opt-outs decreased by 75 percent
Toying with the idea of infusing your brand with video, now is the time to start. If you are in need of inspiration, check out Quest Workspace’s most recent feature film.
Steven Spielberg and Jerry Bruckheimer have nothing on us! Pass the popcorn!
